BSkyB to offer live TV through the Xbox
Friday, May 29th, 2009
BSkyB is to offer gamers access to its programmes without a satellite dish through the Xbox 360 games console. The broadcaster has teamed up Microsoft to enable video gamers to watch its channels, including live Premier League football, through the console.
Due to be launched in the autumn, the service will stream live and on-demand content through the Xbox’s internet connection, helping Sky meet its target of 10 million customers by 2010. Sports fans will also be able to see which events their friends are watching and sit with them in a virtual sports lounge to watch the game.
This is the first time the Microsoft has offered live television through its Xbox 360 console, which is used by more than £30 million people worldwide. However, the deal with Sky is not exclusive. Microsoft has also been in talks with BT to discuss the possibility of making BT Vision available to customers through the Xbox. It is also in negotiations with a number of broadcasters in other countries.
However, Sky’s Xbox deal will allow the broadcaster to reach customers who do not want, or cannot have a satellite dish. The broadcaster also hopes that the service will be taken up by its existing customers, increasing the number of households signed up to Sky multiroom.

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