48% of Virgin Media viewers are on Demanding
Friday, August 8th, 2008Nearly half of the UK’s cable viewers use VoD
According to Virgin Media, roughly 1.6m of their digital cable television customers, representing nearly half of its TV customer base, make use of the Virgin Central VoD (Video on Demand) services. This includes pay per view content such as movies and music videos as well as content offered on the 7 day catch up service and the BBC iPlayer channel.
The company, which has seen net TV customer additions of 24,800 in the second quarter of 2008, reported that average views of video on demand content per month were 24, compared to 14 during the same period last year.
“During the quarter, we launched the BBC’s iPlayer service on our VoD platform offering hundreds of hours of BBC ‘catch-up’ content,” a Virgin spokesperson explained. “Virgin Media is the first TV platform to make BBC iPlayer available in full screen picture quality directly to its 3.4m digital TV subscribers. Developments like this give VoD a new impetus and help establish on-demand as a genuinely mainstream TV service.”
Virgin also noted that take up of its high definition PVR package V+ is used by nearly half a million of its customers (424,900) or some 13% of its digital TV customer base.
