BBC, ITV, and C4 SeeSaw
Wednesday, May 14th, 2008Project Kangaroo given the hop
The highly anticipated video-on-demand and catch-up service being jointly-developed by the BBC, ITV and Channel 4 is apparently going to launch under the name ‘SeeSaw’, according to a recently leaked report.
The service, known so far as Project Kangaroo, due to the fact that it would allow viewers to ‘hop’ from channel to channel has been provisionally renamed SeeSaw, possibly for phonetic reasons, almost certainly because it rolls off the tongue a lot better than Project Kangaroo did.
The trans-channel VoD platform is said to launch sometime next year. BBC Worldwide has yet to seek approval from the BBC Trust, while the project is also being investigated by the Office of Fair Trading.
Currently the project exists in name only - there are no details on how the service would work, whether it would follow the iPlayer/4oD format of offering a 7-day online catch-up service, an archive facility or a combination of the two.
It has been suggested that newly launched Freesat platform will eventually allow customers to stream or view downloaded content from the BBC iPlayer on their living room screens, echoing the recent BBC and Virgin Media agreement.
