BT offers free Setanta Sports with broadband bundles
Tuesday, July 15th, 2008BT give live footy away for free
BT is offering customers free access to Setanta Sports 1 when they sign up for one of its BT Vision packages, in an attempt to win back ground from its competitors in the battle for the broadband market.
Customers will be given Setanta free when they take out a BT Vision bronze, silver or gold package starting at £14 a month – half the cost of Sky’s equivalent. Each package includes the Freeview channels, a digital video recorder and TV Replay, and customers can opt into a number of viewing packs, depending on which package they chooser. These include Kids, Music, Standard Sport and Picture Box, BT Vision’s movie service.
With the addition of Setanta Sports 1, customers can tune into 46 live Barclays Premier League matches, as well as live action from the Scottish Premier League and every round of the FA Cup. Football fans will also have access to ‘near-live’ footage of 242 Premier League matches. The world’s major sporting tournaments will also be broadcast, including the home nations World Cup qualifiers, live US PGA Tour Golf and World Championship Boxing.
Scottish football fans are also in for a treat, as BT Vision announced yesterday that it had signed a deal with Setanta to show 28 on-demand games in addition to the 60 live matches already available to subscribers.
Analysts say that customers are more wary of signing up to pay-TV subscription packages in the light of the current credit crunch. In a press release, BT Vision said “we offer customers the chance to save money by giving them the choice of when they pay and what they pay for.”
In a challenge to rivals Sky and Virgin Media, BT Vision’s Chief Executive Dan Marks said “Our compelling offer… proves you don’t have to pay sky-high prices to watch top-flight football, and our packages offer so much more value than [rival] TV packages on Sky or Virgin… We now have more to watch than any other on-demand TV service in the country”.
