Viva to replace TMF
Friday, October 16th, 2009
MTV is to launch a new comedy and music channel, Viva, to replace the digital music channel TMF.
The new channel will feature MTV reality series such as The Hills and Scream Queens as well as early episodes of US comedies including Two and a Half Men and South Park and the “best in rock and pop music”, said the broadcaster.
Heather Jones, MTV Network’s director of television, said Viva was “about fun and frivolity and not taking yourself too seriously” and a “real antidote to the daily grind”.
“It is not simply a new-look TMF but instead a completely new channel with a unique blend,” Jones added. “TMF has for a long time been about more than just music, so it deserves an identity that reflects its output.
“MTV has a long history of ensuring the look and feel of our channels remains current and vital and in tune with the 16- to 34-year-old audience.

18 million households had to retune their Freeview set-top boxes yesterday lunchtime following a nationwide upgrade which will see Channel Five receive almost universal coverage across the UK.
If you’re a
Martin Freeman and Alexander Armstrong will star in a new BBC Four comedy drama celebrating the classic years of British computing in the 1980s.
The BBC has announced that it will begin broadcasting programmes in High Definition on terrestrial television from December.
Newsreader Peter Sissons has announced his retirement from the BBC, aged 66.
Senior executives at Setanta are today locked in talks to wrangle over the final details of a deal that could see the Irish broadcaster’s two founders, Michael O’Rourke and Leonard Ryan, and an unnamed international backer take a majority stake in the ailing company.
Comedian Steve Coogan is the latest British TV star to announce a cinema appearance, as he confirmed plans to bring Alan Partridge to the big screen.
BT Vision has increased its subscription charges and now plans to charge customers for its digital recorder.
MPs have rejected a Tory motion to freeze the BBC licence fee this year at £139.50 rather than raising it to £142.50 as planned.