Viva to replace TMF
Friday, October 16th, 2009
MTV is to launch a new comedy and music channel, Viva, to replace the digital music channel TMF.
The new channel will feature MTV reality series such as The Hills and Scream Queens as well as early episodes of US comedies including Two and a Half Men and South Park and the “best in rock and pop music”, said the broadcaster.
Heather Jones, MTV Network’s director of television, said Viva was “about fun and frivolity and not taking yourself too seriously” and a “real antidote to the daily grind”.
“It is not simply a new-look TMF but instead a completely new channel with a unique blend,” Jones added. “TMF has for a long time been about more than just music, so it deserves an identity that reflects its output.
“MTV has a long history of ensuring the look and feel of our channels remains current and vital and in tune with the 16- to 34-year-old audience.

One of the biggest dance events based on the High School Musical franchise is to be filmed in London for a new Disney Channel UK series.
Live coverage of the next Ashes cricket season in the UK is to return to terrestrial television, it has been announced.
Gordon Brown has indicated he is willing to take part in a series of television and radio debates ahead of the general election.
BSkyB is to make an official complaint to Ofcom in response to proposals that would force the broadcaster to sell its premium sports and movie channels to rivals such as Virgin Media at prices dictated by the media regulator.
US broadcaster CBS is to launch a range of branded digital channels in the UK.
Whilst commercial products are often displayed prominently during films, including James Bond’s famous Omega watch, British TV programmes have for a long time had to use fictional products, such as pints of Newton & Ridley in Coronation Street’s Rovers Return, because of a ban on product placement in the UK.
Paul O’Grady is expected to decide this week whether to stay on as host of his Channel 4 chat show, or move to a rival broadcaster such as Sky 1, which has offered him a lucrative deal thought to include a new peak time weekend show.
Mark Thompson, the BBC director general, has accused James Murdoch of being “desperately out of touch” with viewers.
British viewers have given their overwhelming support to the BBC, with four out of five indicating that they are proud of the BBC, according to a new Guardian/ICM poll.