Rival broadcasters united against provisional HD
Don’t hold your breath: Sky and Virgin haven’t done a sudden volte-face and arranged a price for the missing channels – they just both happen to agree on something, for once.
With regard to Ofcom and the government setting aside a percentage of the UK broadcast spectrum so that the five terrestrial channels (BBC One and Two, ITV1, Channel 4 and five) can broadcast content resplendent in shiny happy HD post-switchover, the two CEOs of Sky and Virgin both give a resolute thumbs down.
Arguing that HD is the medium, and not the message, Virgin Media’s Malcolm Wall said that “HD is not a public service issue, but a value add and as such people will pay for it.”
Sky boss James Murdoch echoed this sentiment with “You have people paying for this, and to suddenly say it has crossed the threshold of public necessity is preposterous.”
This is not unexpected, after Sky’s Martin Le Jeune had branded the HD for All lobby group ‘Silly’ in the past, although if terrestrial channels were given HD airspace, customers who got hooked on HD on Freeview might be tempted to migrate to a pay TV platform where HD is in abundance, so it might work in favour of the HD for All naysayers.
HD was first introduced to the UK TV market by Sky, and Virgin followed suit with the popular V+ service on its launch this year. Both companies have invested a lot into bringing HD to British screens and will not want to see the value of their services diluted by what is essentially a free version of premium product.
Last week, it was announced that Ofcom had green-lighted the BBC’s proposal to launch a separate HD channel for broadcasting on all digital TV platforms, with the proviso that they compress the size of the data of transmissions to make the programmes more bandwidth-friendly for customers wanting to make use of IPTV.
If Auntie successfully goes ahead with its pilot HD channel, it may be only a matter of time before the rest of the Beeb retinue get the HD overhaul and the others follow suit – PSB dictates that all state-sponsored content must be available to all licence payers, i.e. anyone wot owns a telly. If this happens – which, if it does, won’t be for years to come - then Sky and Virgin will have to up their game and lower prices and/or improve the quality of their services, which may be bad news for their budgets, but good news for customers.