Digital TV gets some Headroom
Monday, December 3rd, 2007Channel 4 take it to the Max
Anyone remember Max Headroom? The st-st-stuttering computer generated talking head for Channel 4 who went on to lend his vocal talents to The Art of Noise and hawk products for Coca-Cola is ba-ba-back on our screens to do his bit for the digital switchover.
With a receding hairline and crow’s feet, the last 20 years haven’t been kind to Headroom who in his own words, used to be “bigger than big, bigger than Cher’s implants”. This hasn’t stopped Pink Floyd, the Sex Pistols and Led Zeppelin reforming for lucrative one offs (Yes never split up, you see?) and it hasn’t stopped Channel 4 from dragging him out to help encourage the the the switchover:
“We wanted to produce a campaign that not only drives awareness of switchover but also stays true to our values of doing things differently,” said Rufus Radcliffe, head of Channel 4 marketing, hinting at a possible comeback series for “Visiting hours at the retirement home are quite restrictive but we’d love to work with Max in the future.”
The TV ads, in which Max urges viewers to get switched over – “I told them one day the public will enjoy multi-channel, multi-platform viewing with a range of channels to suit the most diverse tastes, but did they listen? Did they hell! Don’t they realise that it all started with me?” – are due to air next month.
