Freeview in 14 million UK homes
Wednesday, November 21st, 2007Ofcom report sheds light on DTT progress
Freeview has just announced that there are now 14 million homes in the UK which use Freeview-branded equipment to receive digital terrestrial TV, reinforcing its position as the most popular digital TV choice in the country. According to a recent Ofcom report, over 80% of people moving away from analogue are opting to buy a Freeview digital box or a digital TV with Freeview built-in (iDTV).
“Digital switchover has now begun and we’re delighted that the majority of people going digital for the first time are choosing Freeview for their home; we’re also seeing significant numbers of people choosing Freeview for their second and third TV sets, in their kitchen or bedroom,” said Ilse Howling, general manager of Freeview.
Those who bought the first generation of Freeview receivers are now moving them into bedrooms and kitchens are more advanced versions of set top boxes become available.
“The evolution of the service with Freeview Playback, our own digital TV recorder brand which allows you to pause, rewind and record live TV also means that we continue to offer more to our customers while maintaining our simple proposition of great free TV.”
“We’re now in more than 14mn homes, and being the most popular digital TV service in the UK is a fantastic achievement in just five years since our launch. This is primarily down to the simplicity of Freeview, its great channel line-up and one-off payment with no need for a subscription.
November 21st, 2007 at 11:19 am
I’ve got a Humax box, which does some nice things such as record, pause and rewind TV, and am thinking of getting BT vision.
Would I lose any functionality on my Humax if I move it to another room and put BT Vision in the front room?