Meet Freeview + (née Freeview Playback)
Tuesday, July 8th, 2008Can I get a rebrand?
Freeview Playback, the brand used to advertise the pause-record-rewind functionality first introduced by Sky way back in 2001, is to be sensibly rebranded as “Freeview +” keeping it in line with both Sky+ and Virgin Media’s V+.
This change is set to be closely by a significant marketing campaign to establish the Freeview + brand as being easily comparable with other products providing the same functionality.
as being comparable with the other products out there in the marketplace already – now with the launch of Freesat, and iDTV sets containing Freesat receivers, we can expect to see integrated digital TV sets coming with Freeview+ built in very soon.
