HD TV in the UK
Monday, June 30th, 20081080p for all, at last
Word on the street is that since the launch of Freesat a couple of months ago, take up of HD TV equipment has really started to take off. According to sales figures, there are approximately 10 million HD TV sets currently in use in British households, half a million of which are being used in conjunction with the Sky HD service, which, incidentally, is set to take a price tumble tomorrow.
Virgin, which has proudly boasted its own V+ HD digital TV service since inception, also commands a portion of this figure. However, it is thought until now, the majority of HD Ready TV sets have been purchases with the purposes of enjoying next-gen home entertainment in the form of Blu-Ray and HD DVD players, not to mention the Xbox 360 and PlayStation 3. Yes, and the Wii, although we realise it’s technically not a next-gen console…
Anyway. Just as Freeview and Freeview Playback drove the increase in sales of switchover-ready Digital TV sets, Freesat looks all set to do the same for HD-compatible kit. Like Freeview, the main selling point of the Freesat package is the one-off install fee, no subscription deal which sees punters able to sign up for a whole bunch of HD channels all in one go.
If that wasn’t enough HD access to keep people happy, the BBC are reportedly trialling HD transmissions over Freeview, using the Guildford transmitter as a test bed, putting paid to rumours that HD on Freeview would never happen. The broadcast utilised the newfangled DVB-T2 spec, which apparently offers 30% more capacity than the standard DVB-T, on which the existing Freeview equipment runs.
Justin Mitchell, head of the DVB-T2 development team at the BBC, said: “This is a big step forward in enabling the introduction of full HD terrestrial on Freeview by the end of 2009.”
The DVB-T2 specification means that Freeview punters will almost certainly have to buy a new set-top box, which prompts the question why bother waiting when you could just shell out for Freesat now? Well, the problem with Freesat is that it requires a dish to be fitted to the side of a property, and for structural and contractual reasons, this isn’t an option.
2009 is also well in advance of the 2012 switchover and just in time for the Olympic Games, meaning that every British household ought to be able to see that high-watermark acheivement of graphic design that is the London 2012 Olympics logo in super-high 1080 progressive scan resolution.
