ITN launches six new channels on Dailymotion
Wednesday, August 20th, 2008
ITN rolls with You Tube rival
The news corporation ITN has announced the launch of six channels related to news, sport and music on the French video-sharing website Dailymotion. This is the first such deal to be struck by a British news partner with the rival to YouTube.
The channels due to be launched will have the names ITN Entertainment, ITN News, ITN Music, ITN Sport, Games and Gadgets and OMG.
The ITN News channel will air breaking news stories, as well as news round-ups and an environmental news bulletin.
Programmes on other channels include quiz shows, video games review shows, celebrity gossip from both the UK and around the world, as well as music broadcasts. Advertising revenue from the programmes will be split between ITN and Dailymotion.
Website users will be encouraged to upload their own video clips, blog comments and photos.
Creative director of Dailymotion UK, Digby Lewis said “This perfectly complements our roots in citizen journalism and curated content from our Motionmaker community.”
