Digital TV Blog

Sroomadelica, Thamesbeat, and The Scene With No Name coming to Sky!

Anyone remember the New Rock Revolution and the Third Summer of Love? Weekly music mag the NME is set to launch a digital TV channel this Friday, available on Sky. Considering that the NME traditionally goes on sale on a Wednesday, today would have been a more apt launch date, but what can ya do?

The channel will be jointly run by IPC - the owner of the paper which also runs Nuts TV – and CSC Media Group, who run channels including Chart Show TV, Scuzz, Bliss and the True Movie channels.

NMETV will cover new and upcoming bands, featuring interviews and breaking news stories from NME.com, Run downs of the various charts, including the NME chart, the album chart and the Radar playlist will also be regular features. Exclusive footage shot on the road with bands on the various NME Tours and club nights will also be regularly broadcast.

“We’ve over 20 years of music broadcast experience and are proud that our channels are still growing in viewership and share. We’re sure NMETV will be as popular and enjoy similar success,” said the CSC chief executive, David Docherty.

Neu Musical Express publishing director, Paul Cheal, said that the NME channel would be a great addition to the Sky line-up and would greatly appeal to NME readers: “Increasingly our mantra at NME is that our audience of 15- to 24-year-olds are incredibly promiscuous when it comes to media consumption so as a media owner you need to have an offering on every platform.”

Asides from its print-based format, the NME has a digital alter ego in the form of the aforementioned NME.com, which regularly racks up several thousands of hits a day. There is no news as of yet whether NMETV will follow the footsteps of Nuts TV and be broadcast on Freeview.

This entry was posted on Wednesday, November 21st, 2007 at 11:03 am and is filed under Digital TV, Freeview, Sky Digital. You can skip to the end and leave a response. Pinging is currently not allowed.

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