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TV reality show comes under scrutiny for misrepresenting participants

Monday, July 14th, 2008

Personal Services Required gets personal

RDF Media, the TV production company that sparked a row after falsely portraying the Queen as storming out of a photo shoot with Annie Leibovitz when, in fact, she had been walking in, has again been accused of misrepresenting the truth. Participants in the Channel 4 reality show Personal Services Required claimed that the production company made them look “ridiculous.”

The show films families seeking to employ a housekeeper, and follows them through the recruitment process. Headhunters Gabriella and Danny Grasso claim that when looking for a housekeeper, they were wrongly depicted as offering someone a job below the minimum wage. They are worried that the slur will have a negative impact on their business and are considering suing for libel.

“For us this was a serious process, but RDF belittled us and tried to make us look ridiculous on television,” said Danny Grasso. “They’ve given us unfair representation and made us look like people who are exploiting other people for entertainment. Had I known about them and their reputation, I wouldn’t have agreed to it.”

Well, the whole BBC/Queen/photoshoot/apology fiasco was pretty big news last year Danny, and Wife Swap is one of Channel 4’s biggest pulls. RDF Media are also responsible for shows such as Location Location Location, Rock School, and Shipwrecked. You might have heard of them. You might want to check them out.

The Grassos were approached by RDF, when they posted an advert for a housekeeper on the website Gumtree. They initially declined the offer because they were living in Dubai at the time, but later accepted when RDF offered to fly the couple and their 13-year-old daughter back to Britain first-class. Three housekeepers were interviewed and filmed at the couple’s five-bedroom home near Flitwick, Bedfordshire, having been chosen by the production company, supposedly on the basis of their suitability and experience.

37-year-old Danny Grasso said: “We were told the housekeepers would be qualified and vetted, so it would be a service to us. But when they sent in the first one it was clear they had chosen people who were ‘entertaining’.”

The couple ended up employing Wendy-Anne Passmore, but at the end of last week’s programme she said she doubted whether she was being paid even the minimum wage, at £250 a week. However Danny insists this is a ludicrous claim. “We were offering separate living accommodation and food with all utility bills paid; there’s no way that’s below the minimum wage.”

However, RDF maintains the episode gave “a fair and accurate representation of what happened”. Another applicant for the position of housekeeper called the couple “chavvy Lottery winners” to the camera. The last RDF fiasco, which showed the Queen apparently storming out of a photo shoot, prompted the BBC and ITV to stop commissioning productions from the company for a limited period. It also led to the dismissal of RDF’s creative director Stephen Lambert and the controller of BBC1 Peter Fincham.

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This entry was posted on Monday, July 14th, 2008 at 3:42 pm and is filed under BT Vision, Cable TV, Digital TV, Freeview, Sky Digital, Virgin Media. You can skip to the end and leave a response. Pinging is currently not allowed.



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