Virgin Media pauses nationwide TV
Tuesday, December 11th, 2007Terrestrial service put on hold as broadband is given the first priority
Virgin Media have temporarily put the kibosh on their plans to upgrade their non-cable TV platform whilst the re-focus their energies on the broadband front of their quad-play arsenal.
Virgin gave customers who signed up to their ADSL broadband service a basic DTT receiver, with a view to streaming the same services and combinations of channels that are available on the main cable TV service over the airwaves.
Part of Neil Berkett’s ‘Doing Less Properly’ strategy has seen the company put this on the back burner for now. Virgin are instead to press on with unrolling their new 50Mbps speed broadband, which, given the general level of dissatisfaction with broadband services in the UK, could prove to be a very lucrative decision, one which will certainly put the wind up Sky, who rely on BT phone lines for their 16Mbps service.
