Amazon Prime Video is due to add more than 40 TV channels to its streaming service.
The online retail and streaming giant announced that will be adding channels to the service, with customers able to subscribe to them on top of their standard Prime Video subscription.
The individual pricing for channels will range from £1.49 to £9.49 per month, with customers able to pick and choose which channels they want.
ITV is one of the main channels confirmed for the service, with its ad-free catch-up service going for £3.99 per month.
The Discovery Channel and Eurosport are also confirmed for launch, with Amazon offering live sport for the first time starting with coverage of the French Open.
NBC’s reality TV service Hayu, which broadcasts shows like Keeping Up with the Kardashians, Made in Chelsea and The Real Housewives, will also make its way to the service.
Film providers such as BFI and MGM will also be involved at some point after the service has launched.
This new method of charging for individual channels marks a new take on the TV subscription platform, where you’d normally pay for a package which might include channels you have no interest in.
Alex Green, Amazon’s manager for the rollout, said that the service was focused on how it can improve.
“We don’t focus on our competitors, we focus on how we can improve our service for customers.”
This mixture of on-demand and pay TV will set Amazon apart from its main competitors - Sky and Netflix.