The V6 box will be Virgin Media’s first 4K TV box, in a bid to compete with the rival Sky Q Box.
The box will allow Virgin Media TV customers to watch programmes in ultra high-definition, as well as offering a faster UI experience.
One of the criticisms of Virgin Media TV in recent years is the slow menus, something that the providers says will be fixed with the upcoming overhauls it plans to make.
As well as the new V6 box, Virgin Media has also revealed the new ‘Telly Tablet’, which will be available to customers as an optional extra purchase.
The tablet features a 14-inch display and four speakers, with Virgin Media claiming it can be used to watch TV around the home.
Along with the new hardware, Virgin Media is also adding some new features to its TV service, with a focus on apps.
The new Kids app will bring together cartoons, TV shows and games all into one place.
Users will also be able to buy films and TV series on Virgin Media for the first time, with only rentals being available previously.
Virgin Media currently has 3.7 million TV customers, which it aims to grow alongside its broadband service.
Tom Mockridge, Chief Executive of Virgin Media, said that the changes were in response to customer habits.
“Linear TV is still great and we all watch it,” he said. “But Wi-Fi, app, on-demand and multiple screens are becoming such a big part of people’s in-home experience. This is bang on that.”
To find out more about how to subscribe to Virgin Media, check out Digital TV.