Apple seeking app developers for new reality show
Tech giant Apple is looking for participants for a new reality show based around app development.
The show, named Planet of the Apps, will follow developers as they try to create “the next great app”, with contestants given access to the Apple App Store.
Applicants have up to the end of August to apply to appear on the show, which is due to start filming later in the year.
This is the second of Apple's recent original TV announcements, with the company revealing earlier in the year that it was planning a project with music star Will.i.am and TV producers Ben Silverman and Howard T Owen.
Despite the commissioning of these shows, Apple has claimed that it has no plans to create its own TV or film platform.
Eddy Cue, head of software and services at Apple, said that it simply wanted to showcase the wealth of content users could find on the App Store in an interesting way.
Silverman and Owen, the TV producers on board, said that the show would gives developers a chance to show off the Store's variety.
“Over 2 million apps are available on the App Store, with new apps published every day.
“Planet of the Apps will give app creators the chance to break through and share their ideas with the world. This is an exciting format that taps into what is driving culture today. We can't wait to see the groundbreaking ideas accepted for the show grow into viable businesses.”
Whilst Apple claims it has no plans to develop a full TV platform, its huge 800 million customer base means that could dwarf the likes of Amazon Prime Video and Netflix if it was to.