Apple unveils Apple TV+ service

Apple is getting ready to enter the streaming wars.

Apple has finally announced more details about its streaming service.

The tech giant yesterday hosted a press conference in California, which it live-streamed to viewers all over the world. 

The event revealed the company’s streaming service, Apple TV+, which it has been working on for a long time. 

Apple has recruited a number of talents to create original programming for what looks to be a big push into the market, where it will compete with the likes of Disney, Amazon and Netflix.

Hollywood stars such as Steven Spielberg and Jennifer Anniston appeared to talk about the shows they’re working on for Apple TV+, with Spielberg acting as a producer for anthology series Amazing Stories.

Reese Witherspoon and Steve Carell also appeared to talk about the drama The Morning Show, with Jason Momoa and Alfre Woodward representing the series See

CEO of Apple, Tim Cook, said that the company was looking to offer creativity with its service.

"We believe deeply in the power of creativity. Great stories can change the world, move us and inspire us, surprise us and challenge our assumptions."

Apple TV+ is set to be released this Autumn in over 100 countries, with Apple making some changes to its current TV offerings in the meantime.

The Apple TV app will soon be available on non-Apple platforms such as Samsung, Roku and Amazon Fire TV, in a surprising move from infamously closed company. 

Apple will also be offering “channels”, where viewers can subscribe to see third-party programming from the likes of Showtime, Starz, HBO and CBS All Access. 

This implies that Apple TV+ will consist only of original content, though it appears to have enough on the table to make this work (along with a potential install base of 1.4 billion).

Source: Hollywood Reporter

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