Netflix joins US film lobby

Netflix will join Disney and Paramount in the group.

Netflix has joined the MPAA, just days after it achieved its first Best Picture nomination. 

The Motion Pictures Association of America is a lobbying group made up of the biggest film studios in the US, allowing them to campaign for changes in aspects of film such as tax, piracy and copyright.

The MPAA comprises of Walt Disney Studios, Paramount, Sony, Twentieth Century Fox, Universal, Warner Bros. and now, Netflix

2018 saw the streaming service come into its own as a film production studio, funding Alfonso Cuaron's Roma, which has been nominated for Best Picture at the Oscars.

Each member of the MPAA pays an annual fee of between $15 and $20 million, making a new member a big proposition for the organisation. 

In order to join, Netflix has had to leave the Internet Association, a lobby group that does the equivalent for companies like Google, Amazon and Facebook. 

This is all part of Netflix’s push to become a legitimate film and TV production studio, something that the traditional Hollywood establishment has pushed back on.

Netflix has been forced to show any films it wants considered for awards in cinemas, even for very brief runs, due to the strict criteria of the Academy. 

MPAA chairman Charles Rivkin has said that the group welcomes Netflix as it changes how it distributes films. 

“All of our members are committed to pushing the film and television industry forward, in both how we tell stories and how we reach audiences. Adding Netflix will allow us to even more effectively advocate for the global community of creative storytellers, and I look forward to seeing what we can all achieve together.”

Joining the organisation means that the streaming service will have the same rights as other major studios, allowing the lines between online content and studio films to blur even more.

Source: Den of Geek

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