Sky Sports to show EFL matches until 2024

Sky Sports set to have EFL rights for at least another 7 years.

Sky Sports has struck a new deal with the English Football League to show matches exclusively until 2024.

The deal, rumoured to be worth £600 million, officially begins in 2019 and features a few changes from the current deal that is in place.

For one, EFL clubs will be able to stream mid-week matches live via their own websites if Sky is not broadcasting them.

Matches that kick-off at 3pm on Saturdays will still be blocked from all broadcasts apart from highlights shows and videos.

The deal also means that Sky will continue to broadcast League Cup, Checkatrade Trophy  and EFL play-off matches.

The deal is thought to be around 36% more lucrative than before, with Sky paying around £120 million per season from 2019.

A maximum of 150 games per season will be shown on Sky Sports Football (the home of non-Premier League matches on Sky), with a minimum of 20 League One and Two games.

EFL Chief Executive Shaun Harvey said that the deal has increased the value of clubs across England.

"These negotiations came at what was an incredibly challenging period in the sale and acquisition of sports rights in the UK.

"Having fully tested the market, we believe that not only has a significant increase in value for our clubs been achieved, but also the very best deal, with the best partner has been delivered."

The EFL has said that it is confident that attendances for mid-week ties would still hold up despite the fact that clubs will be able to stream games, thanks to the number of larger clubs in the league.

This however may change due to Sky perhaps replacing its European coverage with more mid-week EFL games instead.

Source: BBC Sport

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