Twitter launches app for TV platforms
Twitter has announced plans to launch apps for various TV streaming platforms.
The San Francisco-based social media giant revealed that it would be releasing dedicated apps for a number of different platforms after its acquisition of the NFL's Thursday Night Football slot.
Twitter has expanded its live video streaming services to include both coverage from the NFL and Bloomberg, with its TV apps giving the opportunity for more streaming.
Apps are due to be released on some of the most popular streaming platforms, including Apple TV, Amazon Fire TV and Microsoft's Xbox One games console.
As well as video streaming, the Twitter TV app will also allow users to browse tweets and watch Vines (short-form videos) and Periscopes (live-streaming from smartphones) on TV's for the very first time.
Anthony Noto, chief financial officer for the company, said that the expansion was part of Twitter's “second screen” initiative.
“Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets, and the best content on Twitter, right from their TVs.”
“We're excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter.”
Twitter has 313 million monthly users, but is still struggling compared to rival Facebook, which welcomes 1.7 billion users per month.
The company has said that it will be pushing forward with its streaming plans in order to rival the Facebook Live platform which is steadily gaining popularity.
With its deal with the National Football League, which will allow for full American Football games to be shown, Twitter will be hoping it can become a viable platform for streaming.
Source: Financial Times